How to create a promotional campaign for the recycling of batteries?

Millions of used batteries are thrown away every day in the world, but this does not always happen safely and in compliance with current regulations.

As we all know, batteries must be disposed of at specific collection points, and this is because an exhausted battery never represents the end of a cycle. In fact, a battery can be recycled up to 60% of its components, thus giving life to new batteries and a circular economy. Furthermore, the correct sorting of these objects is essential to avoid the dispersion into the environmentof certain pollutants present in all types of batteries, such as some heavy metals such as lead, copper, zinc, chromium and mercury.

It is therefore clear how important it is to trash used batteries in the appropriate collection points, which are usually found near supermarkets, outside pharmacies and some hospitals. But doing proper separate collection is not the only gesture that can help the environment, because knowing how to make the most of the batteries can also be useful. Very often we throw away batteries that are not completely discharged because we do not know the remaining level of charge, and this involves considerable waste.

In light of these facts, IPS has also decided to engage in the sector of environmental protection and the promotion of the circular economy, thus creating a simple but really useful product: we are talking about the Battery Test, a promotional gadget for detecting the state of charge of used batteries. Despite its simplicity and immediacy of use, this card can be defined as one of the best promotions for battery manufacturers and environmental health supporters, thanks to the message it can convey and the usefulness of its job.

 

Battery test: the perfect promotional gadget for energy saving and environmental care

gadget termometro intesita raggi uv

As just mentioned, this instrument is able to detect the residual charge of a used battery. To do this it is necessary to connect the positive and negative poles of the battery to the points set up and indicated by the card, and then wait a few seconds for the result to appear in the black  area of the liquid crystals. This section provides us with a precise and easy-to-read response, obviously thanks to the presence of a dedicated legend.

The remaining battery values are: fully charged, partially charged, nearly discharged and completely discharged.

Thanks to this simple tool you can get many advantages: first of all you can finally estimate the duration of the remaining life of a battery, and in this way you will avoid being caught unprepared when it is completely discharged (how many times the remote control has stopped working and we didn't have the spare battery?). Secondly, unnecessary waste will be avoided, because the batteries can really be used until the end of their life cycle. Finally, it must be recognized that this tester has a lot of potential to offer for environmental awareness campaigns, since they can convey messages of invitation to sorting waste in a responsible manner.

 

Who is this product for?

There are many sectors of interest, and there are different reasons that push companies towards this type of gadget. First of all, the battery manufacturers, which can opt for the distribution of this gadget to assist the promotional campaign of their products. In fact, this will only improve the public image of your brand, resulting in the customer's eye as an ethical company that cares about the green policies of the future. But it can also be useful to those who make these policies their mission, therefore to all those non-profit associations that fight at the forefront for the protection and defense of the environment, or specifically all those realities that are committed to the disposal and the proper recycling of these batteries.