The cosmetics sector has always been the setting for innovative sensory marketing techniques and particular business models, and certainly not by chance. In fact, we are talking about a very competitive environment, where there is no struggle to satisfy a primary need, but rather a desire deeply rooted in the human being: the achievement of beauty.

Each of us wants, deep down, to appear pleasing to the eyes of the other people, especially when this concept of beauty becomes the key to many doors and opportunities. One of the parts of our body that we pay particular attention to is the skin, and this is proven by the huge range of cosmetic creams and beauty treatments for the face on the market.

But why are we so interested in our skin? In part we have already answered, but we can enrich this topic by saying that having a well cared and soft skin makes us look more desirable and healthy. These values are the basis of the social construct of beauty, and are the same that make those who own them appear to be a person who cares about their psychophysical well-being, but above all more confident in themselves and their means. Taking care of our skin is just one of the many ways to show affection and feel good, but it is no coincidence that this organ is the part of our body to which we usually pay more attention.

In fact, our skin is responsible for regulating the exchanges between the outside and inside of the body, it carries out a task of protection from the threats of microbes and bacteria, but above all it is always exposed to aggressive agents from the outside world. For these reasons, the skin is considered a sensitive and delicate part, which as such must always be cared for and treated with the best products. Among these, the most popular are certainly the anti-aging creams, which are a beauty treatment useful for combating the signs of aging and maintaining a youthful appearance.

In light of these considerations, IPS has decided to develop a new gadget to help potential customers in choosing the most suitable cosmetic products for their needs. Thus was born Wrinkle Test, the promotional tester capable of detecting the state of skin wrinkles and expression lines.

Wrinkle Test

the number one custom face skin tester

The first signs of aging usually appear after the age of 30, and show themselves in the form of fine lines on the sides of the mouth and in the corners of the eyes, and then become thicker and more visible after the age of 40. If you want to stem and slow down the biological aging process, it is important to undertake an anti-aging cosmetic treatment in this period of our life, but not without first understanding what is our real state of aging and what is the structure of our skin.

And it is now that IPS Wrinkle Test comes to our aid, being a tool designed to offer an immediate and non-invasive check-up on the progress of wrinkles and expression lines. In this way it will be possible to understand which anti-aging treatment is most suitable for the aging state of our skin, guaranteeing better and more certain results.

Furthermore, this promotional gadget is also extremely easy to use: it is enough to rub gently the two disposable testers on the face areas to be checked and then compare the result with those of the legend, to obtain the result of the analysis. Finally it should be noted that our Wrinkle Test is absolutely non-toxic and Made in Italy and above all completely customizable with your own company graphics.