Every summer is always the same story: high temperatures, suffocating heat, sun that breaks the stones and dangerous ultraviolet rays ready to burn our skin.

Every summer is always the same story: high temperatures, suffocating heat, sun that breaks the stones and dangerous ultraviolet rays ready to burn our skin. It's true, the days get longer and you can finally stay out longer, but often the desire to immerse yourself in nature or in a beautiful swimming pool could attract us into a treacherous trap, which silently lurks behind the pleasant summer heat. We are talking about ultraviolet radiation, that is, that part of the solar radiation spectrum that we cannot grasp with the naked eye, but which still has great (sometimes even unpleasant) effects on our skin.

Knowing the contraindications of long exposure to sunlight, especially in "extreme" weather conditions such as the central hours of the summer day or beautiful sunny days at high altitudes, could really be useful for preventing annoying side effects. In fact, it is known that UV rays are often directly responsible for bad sunburn, erythema and sometimes even skin cancers and vision problems. But how can you protect yourself from these invasive rays?

In several ways: using suitable protective sun creams, wearing glasses with UV protection lenses and covering up with specialized clothing.

At this point, it is legitimate to ask how it is possible that ultraviolet radiation, apparently so invasive, can prove to be a valuable ally for increasing sales of pharmaceutical and cosmetic product lines. The answer is simple: the IPS Sun Alert, a promotional gadget specially designed for instant detection of the intensity of UV rays present in the surrounding environment.

How can Sun Alert increase your sales volume?

Sun Alert is a card that detects the intensity of the sun's rays extremely accurately, and can do it countless times before exhausting its function. In addition to this, it should be noted that this product is also completely customizable (graphics, company logo, motto, format), non-toxic, practical format always at hand and Made in Italy. All this makes this gadget an excellent tool for promoting some lines of beauty, cosmetics and skin care products, but above all it represents an innovative method to attract new customers.

This product was initially conceived as a gift for the promotion of sunscreen products, because it is particularly useful when choosing the cream. In fact, thanks to this promotional gadget it is possible to understand the level of radiation to which one is about to expose oneself, and the result shown can help the customer in orienting himself in choosing the most suitable protection. In this way, not only will an adequate sunscreen be offered, but above all it will be possible to guide the consumer towards the best option for their needs. This gesture will not go unnoticed, because the level of customer satisfaction will certainly be increased by the impression of having come into contact with a professional company that cares about their health and well-being. This will benefit the brand reputation and image of the manufacturer, which will thus be associated with a positive and lasting memory over time, also thanks to the repeated use of the gadget and the continuous display of the brand name.