Marketing strategies and promotion of baby care products

Companies that produce and market baby food are now very attentive to their advertising and promotional messages because they want to offer excellent natural and healthy products. Compared to the past, today marketing is focusing on claims such as the naturalness of food and on all products that can convey this important message.

IPS, which for over 45 years has been involved in creating promotional products that are always at the forefront with market demands, has studied the new Bottle Temp card as a natural accompaniment of promotions dedicated to childhood where the care and well-being of the child always occupy the first place.

Bottle Temp Card

BOTTLE TEMP CARD: baby food at the IDEAL temperature.

Childhood marketing strategies for children

Scene 1
A baby cries, mum runs, opens the fridge, takes a feeding bottle and quickly heats the contents… After a few minutes the baby food is ready but… will it be hot? Here is a scene that is repeated every day in many families.

Baby food is a very intimate and delicate moment in the magical relationship between mother and baby.

And if the mother's milk is always at the right temperature, the same safety is not given by the excellent infant formula.

The milk temperature is a major concern: too hot it burns, too cold is not welcome.

To help mum who can easily experience this moment with anxiety and worry, here is the temperature indicator to be applied to the feeding bottle, which in a few seconds indicates whether the temperature of the contents is too hot, too cold, or ideal.

 

Scene 2
Mum warms the feeding bottle, she applies the thermometer, and having verified with certainty the correct temperature for the baby, she begins to breastfeed him with love.

Bottle Temp card is part of a complete line of thermometers for the baby care and well-being, they are 100% customizable and made in Italy.