The sense of smell is certainly not the sense that is given much importance, but we are wrong because the marketing data indicate that the fragrance market is constantly growing, in fact we all make a high use of perfumes and deodorants and we are very also attentive to the fragrances of the products we buy.
Modern studies have shown that an adult can recognize ten thousand different smells thanks to the neurons responsible for the sense of smell that are often renewed to allow our nose to always recognize fragrances.
The sense of smell affects the oldest part of our brain by stimulating the emotional and mnemonic part.
The smells often remind us of past events, particular emotions making us run away from unpleasant ones or stimulating pleasant sensations with nostalgic scents.
Olfactory Marketing works precisely on the ability to bring back positive memories that become indelible if linked to a Brand.
It therefore becomes important to study the right fragrance to retain the customer to make it affectionate to your brand.
It is important to choose the fragrance, which can be perceived differently from person to person, therefore carefully studied because that smell will always remind the customer of your Brand.
Neuromarketing studies have shown that "right" fragrances can significantly increase sales. Just think that fragrances of freshly baked bread are issued in supermarkets to attract customer attention and direct them to purchase. This also occurs in motorway restaurants where the smell of freshly made coffee envelops us at the entrance. They are all created ad hoc and scattered in the air to increase and stimulate the customer's need to purchase products.
IPS Aromas Cards
For more than 40 years, IPS has specialized in the microencapsulation technique of essential oils and fragrances.
From this experience, IPS has created the Aromas line: printed papers which allow to olfactory test the most varied fragrances according to the needs of the Brand.
They are high quality microcapsules that can be made with "standard" fragrances
already tested and available or with personalized fragrances such as personal perfume, room fragrances ... directly supplied by the company to attract new customers by using sensory marketing through the sense of smell.
Why choose Aromas Card?
The card has a practical and customizable format which, in addition to attracting the sense of smell, also captures the view, allowing innovative and captivating graphics.
It is the perfect promotional product because it allows the customer to smell the fragrance of the product to be launched or promoted.
The fragrance is enclosed into microcapsules thus allowing a long duration of the perfumed area which can be rubbed and smelled several times, stimulating positive emotions in the customer by inducing him to purchase.
The perfume, in fact, remains unchanged for a long time if first the microcapsules that release the essence do not break thanks to the mechanical action of rubbing. This principle is the basis of the success of the “Scratch & Sniff" scented prints.
Among our main customers who have chosen Aromas Card to promote their brands we can mention:
Versace – Procter & Gamble – Compagnia Dei Profumi – Fissan – Libenar - BMW – Renault – The Merchant of Venice – Glade – Mediterranea – Laura Biagiotti …
