Competitions are an important strategic marketing tool to increase awareness of the Brand, customers and turnover.
The prospect of gain is inherent in human mind which is activated by the possibility of easy gains without having to lose anything, without having any risk.
The prize competitions activate mental mechanisms that make us happy at the prospect of having a free prize by pushing us to participate.
Our mind is always very attracted to the word free, to the idea of having an economic advantage without any effort, this pushes us to the grueling point collections perhaps for an object that in reality does not interest us but is free.
Competitions are based on our desire to earn something without getting involved and without any ability.
Competition certainly plays a fundamental role in the success of a competition.
Competing with other people and winning attests to our need to feel superior.
IPS prize competition cards
IPS has carefully studied the advantages that a marketing campaign can have with the use of prize competitions
They have created perfect Cards for high-performance and original prize competitions that allow you to create hidden messages or images or much more that are activated with heat, cold, sunlight or water.
Being fully customizable cards, it is only the Brand's imagination to activate stimulating and loyalty mechanisms.
A prize competition stimulates adrenaline, makes us feel alive and when we discover the hidden message that will tell us that we have won the triumph it will be so high that we will be grateful to the brand for the emotions it has given us much more than for the prize won
But even just participating without winning allows us to feel part of something, part of a group, a feeling that often leads us to perform actions or life choices.
This is why it becomes important to create original and captivating marketing campaigns that allow, through competitions, to increase engagement and consequently turnover and customer loyalty.
IPS Cards
Conceived and designed for Marketing Campaigns that want to make the most of the advantages of a prize competition IPS offers the following solutions:
It is a fully customizable product that takes advantage of all the benefits of its card size
therefore practical and easy to use. It has an area that activates at low temperatures, such as in the fridge or freezer, showing a hidden message. Particularly suitable for companies in the food and beverage sector.
Promotional product that can have various customized shapes with an area sensitive to water. Just wet the area to bring up a message or combinations of random numbers or letters that can then be used for the lotto game or other prize competitions.
Ideal for the food sector, tourism, lotto games.
A card with an area sensitive to sunlight, when exposed reveals hidden messages. Suitable for prize competitions for brands that work in the tourism or food sector. The play of light will allow you to activate truly unique and loyal campaigns and competitions.
