An emotion is a simple concept: an almost instantaneous chemical reaction caused by a real event or an inner thought. Yet this very rapid chemical reaction is able to completely condition our mind, our will, our way of seeing things, and above all our memories.

In short, emotions are crucial in the conscious life of a human being, but what we often underestimate is that they are even more so in our unconscious. Sensory marketing deals exactly with this new field of the world of advertising and brand promotion, and its strategies are aimed precisely at arousing certain emotions in the customer, so that this is encouraged to purchase the product, or in any case remember positively.

To do this, the strategies are truly manifold, but mainly they pass from direct stimulation of the senses to the evocation of memories, but above all to the stimulation of powerful feelings and instincts such as that of protection and affection towards the people we love. In addition, the means of promotion can also be the most disparate, because there is a difference between the classic direct sales and paid promotion on various media.

For several years now, IPS has decided to specialize in this interesting business sector, through the creation of promotional gadgets to be associated with the sale of product lines proposed by companies. These tools are able to attract the attention of potential buyers thanks to their high evocative and entertaining power, but, among the various proposals offered by our company, today we will talk specifically about the very curious Feeling and Love Test.

Feeling and Love Test Card: the feelings detector able to increase your sales and improve your brand reputation

These Feeling cards are testers sensitive to body heat able to establish the mood and feelings of the potential customer. Thanks to the IPS technology of microencapsulated liquid crystals, some areas of the tester are sensitive to body heat, and upon contact they change color, which obviously corresponds to a certain meaning. This product may seem simple, but it is its emotional power that makes the difference: the gadget relies on intense emotions such as the amorous feeling between two lovers, the level of complicity between two friends and the discovery of one's psychophysical state.

In this way, not only will you give a nice and innovative image of your brand, but you will also be able to immediately reach more people. In fact, if the test involves the simultaneous use of two users, then automatically the second subject will also be aware of the product line with which it is attached. Finally, it is good to remember that these Feeling and Love Cards can be reused many times, so the experience can also be repeated with other people, further expanding the field of potential customers.

All IPS promotional gadgets are completely customizable (in the logo, graphics, motto, type of test and emotions), non-toxic, and above all 100% Made in Italy in compliance with current European regulations.